Frequently asked questions

FIRST is a chewing gum with a liquid core that contains 80 mg of caffeine and B-vitamins. The gum provides you with a clean and long-lasting energy boost, extra focus, and strength within just 10 minutes.

One gum contains 80 mg of caffeine. This equals one energy drink or espresso. A pack of 5 gums contains a total of 400 mg of caffeine.

One gum contains just 5 calories.

Granted, FIRST is not small. That is because there is 80 mg of caffeine and B-vitamins stored inside its liquid core. This equals one energy drink or espresso.


The absorption goes through the mucous membranes in your mouth. This means that 99% of the caffeine is absorbed within just 10 minutes! This is different from coffee or energy drinks, which first have to go through the stomach and intestines before they get absorbed.

Take FIRST when you’re in need of extra energy and focus whilst exercising, working, studying, or driving. Just like with coffee, you can have more than one gum per day.

This depends on your caffeine sensitivity. We advise taking one gum at a time. You should feel the effect within 10 minutes of chewing. If not, you could take another gum.

The active ingredients in FIRST are absorbed via the mucous membranes in the mouth. This is the most efficient way of absorption, and it means that 99% of the caffeine is absorbed within just 10 minutes! It is not necessary to chew longer to feel the effect.

This is different for every individual and depends on factors such as your metabolic system and bodyweight.
Caffeine can remain in your system for around four to five hours. The effect will slowly decrease over time and your body will return to its original energy level.

This really depends on your personal preference and what type of sports you do. You could take a gum before starting an activity, but also during the activity. 

It depends on how sensitive you are to caffeine. We advise you to try whether this could work for you.
Because the caffeine in FIRST is absorbed in the mouth, it works faster than pre-workout, which has to go through the stomach and intestines first.

Shipping and returns

You have the right to cancel your order up to 14 days upon receipt without giving a reason, provided that the seal has not been broken. If the seal is broken, your order can no longer be returned. If you use your right of withdrawal, you have another 14 days after your cancellation to return your product. You will then be credited with the full order amount including shipping. The costs for returning the product are for your own account. 

International orders usually take between 4 to 6 working days. However, this varies per country and local postal service.  If you think your order is taking too long, please do not hesitate to contact us. Note: Orders placed after Friday 3:00 PM will be processed on Monday. Chances are that you will not receive it until Tuesday or Wednesday.

 *Additional Notice: Due to COVID-19, postal services may have longer shipping times, therefore we ask for your understanding.

You can complete your order with iDeal, Paypal, and credit card (American Express, Mastercard, and Visa). It is also possible to order via express checkout via Apple pay and Google pay.

We ship within Europe, with the exception of Belgium, Norway, Finland, Sweden, Iceland, Hungary, and Denmark.


First contains 80 mg of caffeine, this is pretty much the same amount as there is in one energy drink or espresso. We advise anyone to take their sensitivity to coffee or energy drinks into consideration before deciding whether First Energy Gum would be a suitable product for them.

Yes, FIRST is safe. It is produced in USA and approved by the ‘Food and Drug Administration’, (The FDA), an agency run by the federal government of the US that researches and monitors the quality of food and medicines.

A lot of international authorities have researched the effect of caffeine. The EFSA (European Food Safety Authority) did scientific research on the safety of caffeine (2015) and concluded that taking up to 400mg of caffeine a day (five gums or five cups of coffee) is unharmful to one’s health. This is in line with the findings of the US Food and Drug Administration and Health Canada. With the exception of pregnant and nurturing women who should limit their caffeine intake to no more than 200mg per day.

FIRST is not a performance-enhancing drug. We had First Energy Gum tested and have an official NZVT stamp of approval, which means that FIRST is guaranteed to be free of doping. The WADA (World Anti-Doping Agency) has removed caffeine from the list of performance-enhancing drugs in January of 2004. This has been approved by the IOC (International Olympic Committee).

Our caffeine comes from green unroasted coffee beans. The xylitol is made from corn and the spearmint is made of mint leaves. All ingredients are produced within the rules and regulations that are set by the federal Food and Drug Administration. The fact that some ingredients are synthetic ensures consistent quality and safety.

Appropriacy amongst people

The effect of FIRST can be compared to that of an energy drink or espresso. According to the Nutrition Center, you can drink one cup of coffee a day starting from the age of 13 years old and therefore also use caffeine-containing products such as FIRST.

Yes, FIRST is suitable for vegetarians. None of the substances in FIRST contain animal products nor are they diverted from animal nature. FIRST is also wheat-, lactose- and dairy-free and therefore a vegan product.

Yes, FIRST is gluten-, wheat-, lactose- and dairy-free

FIRST is not recommended for children, pregnant, or breastfeeding women.

Absolutely not! Chewing gum and xylitol can be lethal for pets.

In addition to extra energy, FIRST also provides extra focus, which is pleasant for people with ADHD. In addition, FIRST contains only a small amount of natural sugars, which results in a minimal rise in blood sugar.

Commercial order

Yes, you can. Click here for the business contact form.


FIRST is currently available on our website and at selected BP gas stations.


Yes, you can. Click here for the business contact form.

Go Monthly

No, this is unfortunately not possible. If you would like to change your subscription, you could cancel and subscribe again.

You can unsubscribe from “GoMonthly” in your First Account on our website. You can cancel your monthly subscription 21 days after first subscribing

When you register for “GoMonthly”, you give us the authorisation to charge you for the costs of your subscription on a monthly basis. This is done via direct debit. It’s very easy! You pay on the same day of the month as the day of your order registration.

Of course! In the shop, you’ll find the Starter-pack. It’s the perfect size when you’re trying FIRST for the first time.