START CHEWING YOUR ENERGY

Caffeine gum designed to maximize your performance.
Order now More info

START CHEWING YOUR ENERGY

Caffeine gum designed to maximize your performance.
Order now More info

"Caffeine gum is
literally a lifesaver"

Customer reviews:
4.9 / 5.0

"Is chewing gum the secret behind Ajax's top performances?"

"Athletes to lawyers: everyone uses caffeine gum!"

Functional benefits

Direct energy
Works within 10 minutes
Extra power
Improves strength and stamina
More focus
Long-lasting concentration
Enhances reaction time
And improves memory recall
Increases calorie burning
Heightens metabolism
Read more

Caffeine liquid core

FIRST isn’t the smallest chewing gum. That’s because we store 80 mg of caffeine and B-vitamins inside its liquid centre fill. This equals one energy drink or espresso but in the mere size of a gum.
  • Starter 2-Pack

    Contains 10 gums

    Regular price

    €9,99

    Sale price
    €9,99
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  • Smarter 5-Pack

    Contains 25 gums

    Regular price

    €17,99

    Sale price
    €17,99
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    Free shipping

  • Double 5-Pack

    Contains 50 gums

    Regular price

    €35,98

    Sale price
    €35,98
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Customer reviews

4.9 / 5.0

"I'm more explosive and focused
when I chew FIRST"

Henk Grol
Two time Judo Olympic Bronze Medalist
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Our athletes

Suzanne Schulting
Olympic, World, European and Dutch champion short track

With FIRST I am ready to Rock ‘n Roll. My mind needs to be as sharp as my blades.

Henk Grol
Two time Judo Olympic Bronze Medalist

I'm more explosive and
focused when I chew FIRST.

Marit Bouwmeester
Olympic and World champion sailing

Sailing is a true endurance sport and I often spend many long days at sea. FIRST boosts my alertness whenever I need it.

Maarten Van Der Weijden
Olympic and world champion swimming

As an endurance athlete, I have to keep going. FIRST helps me to perform longer and better.

Pien Sanders
European champion field hockey

FIRST gives me an extra boost during trainings and matches.

Niek Kimmann
World champion BMX

Chewing on FIRST keeps me going. Races are one long rush in which I don't lose my focus.